Just Energy Launches First Joint Marketing Partnership
Company Joins Forces with BBVA’s Tuyyo to Bring More Value to Customers
October 10, 2018 – Houston, TX
Just Energy, through its Amigo Energy brand, has announced a partnership with BBVA’s Tuyyo, a global, mobile money transfer service. The partnership represents Just Energy’s first joint marketing collaboration.
The promotion enables Amigo Energy customers to receive a $100 bill credit when using the Tuyyo app. Tuyyo customers that switch to Amigo Energy gain eligibility for a $100 bill credit on their electricity bill.
“Joint Marketing partnerships enable us to partner with other companies that can leverage our products and services across their customer base,” says Morgan Smith, Just Energy’s Chief Sales Officer. “We look to brands whose offerings complement our own and, together, add value for customers. These collaborations further build on our own brand equity by connecting Just Energy to reliable, established names that consumers can trust.”
As Tuyyo Global Head, Ignacio de Loyola Gil, explained, “the new partnership with Amigo is consistent with the Tuyyo brand main purpose – connecting people to send money from the US to Mexico as if there were no boundaries, with a social commitment of helping the Mexican community in both parts of the corridor.”
With the Tuyyo app, users in the US can easily and conveniently transfer money to friends and family in Mexico. Tuyyo enables users to send funds up to $1,000*, with no fee transfer**. Beneficiaries can receive funds quickly via various retrieval methods -24/7- using the largest pickup network in Mexico. In addition to the no fee transfer benefit, the service further minimizes the related costs typically associated with the receipt of funds with competitive exchange rate.
In the coming months, Just Energy looks forward to launching additional partners which will expand the company’s distribution network and extend its customer reach. These partnerships are a win all around as affiliate companies share access to customers and exclusive promotions, while consumers gain access to more products and services at reduced cost. About Just Energy Group Inc.:
Established in 1997, Just Energy (NYSE:JE, TSX:JE) is a leading retail consumer company specializing in electricity and natural gas commodities, energy efficiency solutions, and renewable energy options. With offices located across the United States, Canada, the United Kingdom, Ireland, Germany and Japan, Just Energy serves approximately 1.6 million residential and commercial customers, providing homes and businesses with a broad range of energy solutions that deliver comfort, convenience and control. Just Energy Group Inc. is the parent company of Amigo Energy, EdgePower Inc., Filter Group Inc., Hudson Energy, Interactive Energy Group, Just Energy Advanced Solutions, Tara Energy and terrapass. Visit justenergygroup.com to learn more. Also, find us on Facebook and follow us on Twitter.
Tuyyo is a service provided by BBVA Transfer Services, Inc., licensed as a money transmitter (NMLS ID: #937914) as required in all states * Some restrictions may apply from the paying bank. BBVA Transfer Services, Inc., is a member of the BBVA Group. ** Limited time offer: Transfer Fee waived on transactions through Tuyyo. This offer is subject to verification of identity and successful registration in the Tuyyo mobile application and validation of the registrant’s email. Offer is subject to change without notice. BBVA Transfer Services, Inc., may also obtain a monetary gain from the foreign exchange conversion of some transactions represented by the difference in the retail exchange rate and the wholesale exchange rate at which BBVA Transfer Services, Inc. purchases the foreign currency.