Choose Texas Power
Why use an energy broker in Texas when you can shop for electricity plans directly from Just Energy?
What is Choose Texas Power?
Choose Texas Power is an online energy marketplace that helps residential and commercial customers compare retail electricity plans across deregulated areas of Texas. Rather than generating or distributing electricity directly, Choose Texas Power operates as a shopping comparison platform and broker, bringing together plan options from various Retail Electric Providers (REPs) in one location.
The primary function of Choose Texas Power is to streamline the energy shopping process for Texas residents. By entering a local ZIP code, users can review competing offers from participating providers to find electric supply options that match their home or business requirements. While Choose Texas Power facilitates the search and selection process, customer billing, power delivery, and grid maintenance continue to be managed by the local Transmission and Distribution Utility (TDU) serving that specific region.
Just Energy: A Texas Energy Company
The Choose Texas Power Website
The Choose Texas Power website functions as a digital portal where Texas electricity consumers can evaluate competing energy offers side-by-side. By entering a ZIP code, users gain access to a customized listing of available plans from participating Retail Electric Providers (REPs) across deregulated markets in Texas. The site provides search filters that allow shoppers to sort plans by contract length, pricing structure, and eco-friendly features.
To present these options, Choose Texas Power partners with a network of REPs, serving as an intermediary marketing platform. While Choose Texas Power organizes provider options and facilitates initial plan selections, the actual energy contract, monthly billing, and account management are established directly between the customer and their chosen Retail Electric Provider.
Ready to secure a stable electricity rate for your home?
Just Energy vs. Choose Texas Power
Plan Variety
Access our full suite of tailored electricity options, including exclusive plans, green energy product choices, and customized terms not listed on third-party broker sites.
Customer Service
Enjoy direct, streamlined support from our dedicated customer service team for instant assistance with enrollment, billing, and account management.
Texas-Based
Rely on a provider deeply rooted in Texas, with locally based operations and real-time support built specifically for the Lone Star State’s energy market.
Compare straightforward Texas energy plans backed by a provider trusted by over 1 million customers.
Choose Texas Power FAQs
Yes, Choose Texas Power is a privately owned commercial energy broker, whereas Power to Choose is the official, state-run electricity comparison website operated by the Public Utility Commission of Texas (PUCT). While Power to Choose displays plans from all licensed Texas providers who elect to show plans on their website without commercial bias, Choose Texas Power is private and features a selective network of providers based on agreed-upon partnerships and compensation they receive in turn.
Choose Texas Power makes money by earning referral commissions and compensation from retail electric providers when customers enroll in a plan through their website. Because it operates as a commercial marketplace, provider listings and plan placements are tied to these partner relationships.
No, you do not have to use Choose Texas Power to shop for or enroll in a Texas electricity plan. You can choose to enroll directly with a retail electric provider like Just Energy to access exclusive plans, direct customer support, and tailored energy solutions.
Choose Texas Power is owned and operated by Save On Energy LLC, a subsidiary of the digital media company Red Ventures. Red Ventures manages multiple online comparison platforms and operates as a registered energy broker in the state of Texas.
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