Just Energy vs. EasyMax
Explore Just Energy and EasyMax by ENMAX, two energy options serving Alberta.
Just Energy vs. EasyMax: An Overview
Navigating the Alberta energy market requires a balance of reliability and flexibility. While both Just Energy and EasyMax are prominent figures in the province’s competitive retail landscape, their origins and approaches to customer service offer distinct choices for residents and businesses.
Just Energy was established in 1997, positioning us as one of the most experienced and time-tested energy specialists in North America. We have spent nearly three decades helping millions of customers secure their rates and manage their utility budgets through periods of significant market volatility. You can explore our full range of residential and commercial options on our Alberta electricity and natural gas plans page.
Our commitment to stability is supported by our family of specialized subsidiary brands, including HomeWater for advanced filtration systems. Amigo Energy, Tara Energy, and GoodBundle support competitive retail power and home services in the Texas market. This broad infrastructure allows Just Energy to deliver a sophisticated suite of tools for the modern energy consumer.
EasyMax products are a part of ENMAX Energy Corporation, which is owned by the City of Calgary. While the parent company, ENMAX, has provided utility services to Calgary since 1905, the EasyMax program was officially launched in 2003. It was designed as a competitive alternative to the Regulated Rate Option (RRO), focusing on giving Albertans more control over their energy costs.
Unlike Just Energy’s multi-brand retail model, EasyMax operates as the product arm of ENMAX, often appealing to customers who want to keep their retail services connected to the same corporate family that manages the local power grid in the Calgary area.
Find out why over a million customers trust Just Energy!
Just Energy vs. EasyMax: Electricity Rates
In Alberta’s competitive market, electricity rates are far from one-size-fits-all. Because the province uses a deregulated model, the price you pay for power is influenced by wholesale market fluctuations, seasonal demand, and varying administrative fees. Comparing providers side-by-side is the only way to peel back the layer of advertised rates to see how a plan will truly impact your monthly budget.
When you evaluate Just Energy and EasyMax products simultaneously, you can better identify the mechanical differences between their offerings. For example, a lower rate from one provider might come with a variable floating price that can spike during an Alberta cold snap, while a slightly higher rate from another might provide a fixed price that secures your budget for years.
Side-by-side comparisons allow you to look past the top-line numbers and assess the stability, contract terms, and hidden perks that define the long-term value of your energy plan.
Electricity Plan Offerings in Alberta: Just Energy vs. EasyMax
Just Energy Plans in Alberta
Just Energy provides Albertans with a variety of plan structures, primarily focusing on protection against the unpredictable price spikes common in the province’s deregulated market. Our Alberta electricity and natural gas plans include options for every type of consumer. Our top three selections include:
Fixed-Rate Energy Plans
These plans allow you to secure a consistent price for your energy supply over a 3-year or 5-year term. This is the preferred choice for households looking for long-term budget stability.
100% Green Nights Free Plan
For those looking to support a more sustainable future, these plans ensure that your home’s power consumption is offset by renewable energy credits.
Price Protection Plan
This versatile plan lets you choose a 12-, 24-, or 36-month term with a guaranteed fixed rate, perfect for shielding your home from market volatility and keeping a rate for the duration of your contract.
Service & Features: Just Energy serves residential customers across Alberta. We offer JustGreen™ add-ons that can be applied to most plans, allowing you to offset your carbon footprint. Customers can manage their accounts through an online portal, which features usage tracking and multiple payment methods, including credit card, pre-authorized debit, and online banking.
EasyMax Products by ENMAX in Alberta
EasyMax, products are high-flexibility plans that allow customers to adjust their energy strategy as market conditions change. Their primary offerings include:
Fixed-Rate Plans
EasyMax offers guaranteed rates for 1, 2, 3, or 5-year terms. A standout feature is the ability to switch to a floating rate once per month without penalty.
Floating-Rate Plans
These plans follow the Alberta wholesale market price plus a transaction fee (typically around 1.99¢/kWh). This is a market-reflecting option for users who want to benefit when prices are low.
Seasonal Solar Rate
Designed specifically for solar generators, this high-export rate allows customers to receive a premium for the excess energy they pump back into the grid during peak sunny months.
Service & Features: EasyMax products include electricity and gas services for residential homes and businesses of all sizes. Their Evolve add-on allows customers to pay a small monthly fee to purchase Renewable Energy Certificates. Account management is handled through the ENMAX My Account portal, which offers Energy Insights visualizations to help track trends. They support a wide array of payment options, including Interac e-Transfer and automatic withdrawals.
Benefits of Choosing Just Energy in Alberta
Green Energy Add-ons
Our JustGreen™ program empowers you to neutralize your home’s environmental impact by offsetting up to 100% of your energy consumption with verified renewable energy credits.
Fixed-Rates
By choosing a fixed-rate plan, you secure a stable price per kWh for the duration of your term, protecting your household from the frequent price spikes of the Alberta energy market.
Easy Bill Pay
We simplify your monthly routine by offering a variety of convenient payment methods, including pre-authorized debit, secure online portal payments, and 24/7 phone options.
Your Power, Your Terms
Pick from short-term or long-term plans to enjoy maximum flexibility. You call the shots!
FAQs: Just Energy vs. Encor in Alberta
Just Energy operates across a significant portion of Alberta, providing electricity and natural gas to most residential areas. However, service availability is determined by the local utility structure. In certain regions, such as those governed by Rural Electrification Associations (REAs) or specific municipally owned utilities, the local cooperative or town may have exclusive rights to provide energy, which prevents private retailers from offering plans. Because of these local regulations, we encourage Albertans to use our postal code search tool to confirm that Just Energy can provide service to their specific home or business.
To view a direct comparison of current electricity and natural gas rates, you can visit the Utilities Consumer Advocate (UCA) Cost Comparison Tool. This is the official Government of Alberta resource designed to help consumers compare regulated and competitive energy retailers. Additionally, third-party sites like EnergyRates.ca offer side-by-side breakdowns of contract terms, administrative fees, and rate structures for both Just Energy and EasyMax.
EasyMax products are the competitive retail brand of ENMAX Energy Corporation, which is a private corporation wholly owned by the City of Calgary. While EasyMax operates as a competitive energy retailer across all of Alberta, its parent company, ENMAX, also serves as the default utility provider for the Calgary area. Because the City of Calgary is the sole shareholder, the profits generated by EasyMax help support municipal services and local infrastructure for Calgarians.