Just Energy vs. Xoom
Explore Just Energy and Xoom, two energy providers serving Alberta.
Just Energy vs. Xoom Energy: An Overview
Choosing an energy retailer in Alberta involves weighing the value of established industry experience against different types of incentive-based offerings. Both Just Energy and Xoom Energy serve as prominent alternatives to the Regulated Rate Option (RRO), providing Albertans with competitive ways to secure their energy supply.
Just Energy was founded in 1997, establishing a nearly three-decade track record as a dedicated energy specialist across North America. As a time-tested option, we focus on providing long-term stability and professional service for households navigating the deregulated market. You can explore our local offerings on our Alberta electricity and natural gas plans page.
Our ability to meet diverse consumer needs is strengthened by our specialized subsidiary brands in Texas, including Amigo Energy and Tara Energy for retail power, HomeWater for water filtration solutions, and GoodBundle for essential home protection.
Xoom Energy launched in 2011 and has grown into a large-scale progressive energy retailer. Now a subsidiary of NRG Energy, Xoom Energy operates as a private retail marketer serving a vast footprint across the U.S. and Canada. According to their official Alberta service overview, they focus on providing consumers with a variety of plan structures that often include loyalty rewards and charitable components.
While they are a major player in the North American market, as seen on their corporate site, they function as a standalone retail entity, distinct from the local distribution companies that manage the physical utility infrastructure in Alberta.
Find out why over a million customers trust Just Energy!
Just Energy vs. Xoom Energy: Electricity Rates
In Alberta’s energy market, the sticker price of an electricity rate is only one part of the mechanical equation. Because electricity costs are highly sensitive to market volatility and seasonal shifts, comparing rates side-by-side from multiple energy retailers is a necessary step for any informed resident.
Side-by-side comparisons allow you to identify the underlying structure of a rate rather than just the number. For instance, you might find that one provider offers a low introductory rate that fluctuates monthly with the market, while another provides a fixed rate that remains steady for years. By analyzing these rates together, you can determine which provider offers the specific balance of risk and reward that best fits your household budget.
Electricity Plan Offerings in Alberta: Just Energy vs. Xoom
Just Energy Plans in Alberta
Just Energy provides a suite of Alberta electricity and natural gas plans designed to offer protection against the price spikes often seen in the provincial market. We prioritize stability and simplicity through three primary plan types:
Fixed-Rate Energy Plans
Our most popular option for long-term planning, these plans secure your electricity rate for 3 or 5 years, ensuring your supply price remains consistent regardless of market volatility.
100% Green Energy Plans
We offer dedicated plans that allow you to support renewable energy growth by offsetting your entire home’s electricity consumption through renewable energy credits.
Price Protection Plan
Enjoy a plan built for flexibility and security with 12, 24, or 36-month terms and a guaranteed fixed rate that acts as a shield against market volatility.
Service & Features: Just Energy serves residential customers across Alberta. Through the JustGreen™ program, customers can add sustainability offsets to their plans. Account management is centralized in an online portal, which offers detailed usage tracking and flexible payment options like pre-authorized debit and secure online payments.
Xoom Energy Plans in Alberta
Xoom Energy offers a variety of plans through their Alberta residential portal, often focusing on flexibility and consumer incentives. Their top offerings include:
SureLock Series
These are fixed-rate plans that provide price stability for a set term, protecting customers from fluctuating market prices.
SimpleFlex
This is a variable-rate (floating) plan that follows the monthly market price. It offers the flexibility to switch to a fixed rate at any time without a cost.
RescueLock
A unique fixed-rate offering where a portion of the monthly bill is contributed to a partner charity, such as the Petfinder Foundation.
Service & Features: Xoom Energy provides electricity and natural gas services for both residential homes and businesses. A major differentiator is their XOOM Xtras loyalty program, which allows customers to earn points for paying bills that can be redeemed for gift cards or discounts. Customers can manage their accounts online to track usage and set up payments via credit card or bank withdrawal.
Benefits of Choosing Just Energy in Alberta
Green Energy Add-ons
Our JustGreen™ program gives you the power to offset up to 100% of your carbon footprint through verified renewable energy credits and carbon offsets.
Fixed-Rates
Choosing a fixed-rate plan allows you to secure a consistent price per kWh, providing long-term stability and protection against sudden market spikes.
Easy Bill Pay
We offer a variety of convenient payment methods, including automatic bank withdrawals, a secure online portal, and 24/7 automated phone systems.
Your Power, Your Terms
Pick from short-term or long-term plans to enjoy maximum flexibility. You call the shots!
FAQs: Just Energy vs. Xoom in Alberta
Just Energy offers retail electricity and natural gas plans to a vast majority of Albertans, including those in areas where wires are managed by FortisAlberta, EPCOR, or ENMAX. However, availability depends on your specific location. Certain parts of the province are served by municipally-owned utilities or Rural Electrification Associations (REAs) that do not allow residents to choose a private retail provider. In these jurisdictions, energy must be purchased directly from the local cooperative or municipality. To see if your home is eligible for a Just Energy plan, we recommend entering your postal code into our rate finder tool.
To compare current electricity and natural gas rates across all providers, you can use the Utilities Consumer Advocate (UCA) Cost Comparison Tool. This official Alberta government resource provides a transparent, side-by-side look at rates, administrative fees, and contract terms for Just Energy, Xoom, and other competitive retailers
Xoom Energy is a subsidiary of NRG Energy, a large American energy company. Unlike some Alberta providers that are municipally owned, Xoom Energy is a private retail entity. Following its acquisition by NRG, it operates as part of a broad portfolio of retail energy brands across North America, focusing on market-driven pricing and customer loyalty incentives.